Whether you're fronting a local store, the lead designer of a niche clothing brand or the CEO of a telco giant there is one thing you have in common - a desire to see maximum engagement with your brand.
Engaged consumers make the best advocates for any brand but how do we get that engagement? In a world where more and more brands are realising that content is king, finding cut through is increasingly difficult.
That's where a comment collection strategy can give you the jump on your competitors.
First you need to find subjects/content that is already engaging to your target and then you need to amplify that content for your own brand.
That's where a site like Buzzsumo steps in.
Simply search for your desired subject and Buzzsumo will deliver a list of articles displaying their sharability on facebook, linkedin, Twitter and Pinterest. Buzz sumo also allows you to dig deeper to find who shared those links and who backlinked - giving you access to a ready made list of people who potentially will engage with your content.
The next step involves you targeting these same influencers to comment on your piece. It's a technique that was perfected by intergeek and can increase your engagement by 300 percent.
